SEO for the PR Pro

Learn how to optimize your writing so stories and content will be discovered through organic searches on the web. In this discussion, Benton Boyd will outline tools and methods to effectively carry out SEO best practices by defining your audience, conducting keyword research, and applying those to content.

Boyd leads Digital Content Strategy at InQuest Marketing. Throughout his career, Boyd has planned and carried out successful content strategies for a variety of clients – ranging from retail to business-to-business to health care. He not only implements SEO, SEM, and web development tactics within those strategies, but also trains clients on these practices.

• Tuesday, June 23: 11:45 a.m. to 1 p.m. at Brio (502 Nichols Rd, KCMO)
• 11:45 - registration and networking; noon - luncheon and program will begin
• $25 for members; $35 for non-members 
• After June 19: $30 for members; $40 for non-members 
• Sorry no refunds given after June 19
• Questions? Contact Jody Donohue, VP-Professional Development