Not "If," But "When": Why Crisis Communication Planning is Mandatory

Presented by Alex Greenwood

The goal of a crisis communication plan is to help you be prepared and respond more quickly and effectively when you need to correct or handle a negative situation. The successful institution will be viewed as responsive, truthful, and concerned about the audience served. In this beginner’s introduction to crisis communication plans, you’ll learn the components of building a plan for your business or organization.

• Discover why a crisis communications plan is essential
• Learn what comprises a successful crisis communications plan
• Define your crisis communication plan using our outline as a template

Alex Greenwood, a former journalist, radio host, TV executive, and public relations counselor, leads AGPR. He manages a team of communication professionals with decades of combined experience in managing and responding to crisis situations.