September is ethics month for PRSA, so GKC PRSA thought this was the perfect time to host a session on ethical ways to build a great contact list for engaging with stakeholders through email.

Sure, it's easy to build a list...just start digging through Goggle, Facebook and LinkedIn, and you could probably find an email address for just about anybody you want. And if you've got some money to spend, it's even easier to buy a list.

But did those folks give you permission to send them correspondence? All of the legitimate email marketing platforms require your lists to be opt-in....not to mention the fact that one of the best ways to alienate a potential ally is by sending them a bunch of unwanted emails. Oh, and of course we can't forget about the CAN-SPAM act.

Ethically growing and maintaining an opt-in email list is hard work, but the folks at emfluence are going to share some pearls of wisdom that'll help us do it the right way.

What you’ll learn:

• Email marketing’s place in a social media world and how they play together to grow your audience(s)

• Two big ways search marketing can boost your email marketing opt-ins

• How to successfully partner online and offline promotion to drive your audience size and engagement 

Our presenter, Jessica Best, is part massive email, social media and online marketing nerd and part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert in email marketing and social media marketing for various business & marketing associations in Kansas City, nonprofits and many emfluence clients. Jessica’s primary role is as the Marketing Maven for emfluence itself, working to implement best practices we preach in emfluence’s own marketing strategy.

emfluence is a full-service digital marketing agency and email service provider based in Kansas City. From search engine marketing to email marketing to social media, emfluence uses the power of one-to-one digital marketing to drive results and return on investment online. Their powerful Marketing Platform combines email and social media messages and a landing page generator for integrated, measurable digital marketing campaigns.