September professional development session
September 26, 2013
11:30 AM - 1:00 PM
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The Roasterie's Bean Hanger
1204 W. 27th Street
Kansas City, MO 64108
http://www.theroasterie.com/about/event-space
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Content marketing allows brands to engage with consumers like never before. Join us as the public relations counsel team for Ervin & Smith Advertising in Omaha, Neb., provide us with an in-depth look at why content marketing has become the go-to strategy for many business-to-business and business-to-consumer brands.
At this event, you'll walk away with answers to the following questions:
- What is content marketing? And how should businesses be using it?
- How can content marketing break down business silos?
- How can a company start a content marketing program?
- How do you create content that is compelling and relevant to target audiences?
- How do you produce enough content when you have limited resources?
- How can you use content marketing to drive Web traffic or meet business objectives?
- How can you measure the impact a content marketing program has on your business?
- What tools can you use to make content marketing efforts easier?
11:30 a.m. Lunch begins
11:50 a.m. Opening remarks by GKC PRSA
12:00 p.m. Presentation by Ervin & Smith Advertising
12:45 p.m. Q&A
1:00 p.m. Session concludes
Space is limited. Please RSVP by September 24. No online changes will be available; however, if your schedule allows last minute you may email [email protected] to check on paying at the door.
Speakers:
Heidi Mausbach, Vice President of Client Services - As Vice President of Client Services at Ervin & Smith, Heidi Mausbach oversees all client relationships and strategic initiatives for the agency's key clients, including TD Ameritrade, Allstate, First National Bank, Weitz Funds, PayPal and Healthways. She also manages the agency’s client services, account planning and public relations departments. Her leadership and business savvy are the driving force behind the agency's success and growth, which was recognized on the 2012 Inc. 5000 List of America's Fastest Growing Private Companies.
Katie Kemerling, Director of Account Planning - In her role as Director of Account Planning at Ervin & Smith, Katie Kemerling helps facilitate strategic planning and development as it relates to the client’s business objectives through consumer insights, trend tracking and competitive research. In addition, Katie develops and oversees integrated content marketing programs for a variety of clients in the business-to-business and business-to-consumer industries.
Tickets
$25.00 Member ticket
$40.00 Guest ticket
$10.00 Student/Intern ticket
